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| At home in China: Unilever |
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| Unilever chose Steiner&Co.
to help reinvigorate its corporate brand in
China, which would be added to the labels
of the group’s consumer products, including
Knorr, Lipton, Lux, Ponds, Skippy, and Vaseline.
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| Unilever products share
domesticity, which led Steiner to devise a
mark sheltered by the informal brushstrokes
of a Chinese roof, made more familiar still
by echoing the slogan, “Where there’s
home, there’s Unilever”. |
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| As a result, a powerful
international company enjoys greater synergy
with its component brands by extending to
them its authority and reassuring presence.
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