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| Brand architecture: Hongkong
Land |
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Established in 1889 as
The Hongkong Land Investment and Agency Co.
Ltd., this premier developer and landlord
needed to emphasize its distinctive real estate
and refresh its image in a crowded market.
It faced the challenge of communicating its
enduring
stature in an up-to-date way. |
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Steiner shortened the brand
name
to Hongkong Land and devised an
H mark combining a floor plan
with the Chinese character for “longevity”.
The contemporary format adapts especially
well to their state-of-the-art developments. |
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