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| A sense of unity: CiticPacific |
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| Steiner&Co. pioneered
international awareness of Chinese brands. |
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| When conglomerate CiticPacific
became an autonomous company, they sought
a visual identity distinct from their Beijing
parent, yet expressing their Chinese heritage.
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| Steiner’s solution
provides graphic consistency for a far-reaching,
fast-growing organization. A traditional lantern
forms the word CITIC,
echoing the shape of the character for “China.”
The lantern’s welcoming, vibrant red
has positive connotations in Asia. |
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