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The Hongkong and Shanghai
Banking Corporation was the ungainly name
for an emerging giant with subsidiary brands
in banking, finance, brokerage,
and insurance. |
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In 1983 Steiner shortened
the brand name to HongkongBank and found graphic
inspiration in the bank’s
St.Andrew’s cross flag. Suggesting connections
and points of the compass, this mark fuels
HSBC's dramatic
expansion. |
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| Universally recognized,
this is now a brand of enormous value, standing
out on even the most crowded streets of the
world’s busiest cities. |
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