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| Designing a name: Millenia |
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| Immediate brand recognition
was vital to the launch of this important
Singapore property development, which includes
an office tower, shopping mall, and luxury
hotels. |
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| Steiner&Co. created
a memorable name, intentionally misspelled,
resulting in a unique trademark. The initial
M generated a bold design reflecting the footprint
of the complex. A convivial environment for
both business and pleasure is communicated
in different scales, from stationery to signage.
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| The name has since been
applied to adjacent properties and even to
overseas developments, growing into a strategic
brand of the parent organization. |
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