Brand Creation & Strategy
A legacy of cross-cultural design and branding since 1964.
“A designer should not have a style. This is a serious threat to design. The idea must always come first. We strive for design, not decoration. We are here to make ordinary objects extraordinary — pleasant, useful, witty, and sometimes inspiring.”
Hong Kong Girls Guide Association
Gold Peak
Print Design
The virtues of cross culturalism? Cross-pollination, the creation of new nuances, extended sensibilities.
Hi-Graphic, No 5/6, 1998
Poppy Day, 1960s
Homage to Toulouse-Lautrec, France, 2001
Joy Luck Club, Shanghai, 1993
XII Hong Kong Print Awards, 2000
E-Environment, The Hongkong and Shanghai Banking Corporation (English version), 1977
Eight Hong Kong Graphic Designers Exhibition, Ginza Graphic Gallery, 1993
American Institute of Graphic Arts, 1974
United Nations Framework Convention on Climate Change, Kyoto Protocol, 1997
Chopstix, Simpson Paper, 1986
Type, Morisawa, 1991
Hong Kong Vienna Opera Ball, 2008
Conserve Nature, 1992
Non Profit Design
Henry has always encouraged designers to take on pro bono work. It is important to give charities the boost in visibility and for designers to expose themselves to different clients.
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After years of operation, the non-profit that had been doing so much for the community deserved its own logo. The design stems from the name and the charity’s mission of providing assistance to Hong Kong’s senior citizens. An open palm with a heart in its centre — a fine symbol for an organization that gives care. Bilingual to reach its target audience.
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The symbol is focused on reinforcing the individual’s ability to overcome the nicotine habit and be free of addiction. The idea is derived from the biblical story of Samson, with cigarettes replacing the columns. The logo speaks for itself — an expression of health, life, joy. Freedom from addiction.
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Based on the Girl Scouts’ trefoil shape, incorporating Chinese character “gwong” (光) meaning beacon, in the negative areas. When in color the symbol appears predominantly in magenta — the color of the bauhinia, Hong Kong’s official flower.
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Created for the Human Rights Awards’ 20th anniversary, the award reflects the organisation’s mission to honour journalistic work about jailed dissidents. The curved part of a lock, known as a “shackle”, is an outline of a face – reporters have a “nose” for news.
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The Lii-Haybyrne Institute for Asian Studies was founded to promote cross-cultural understanding to participating Jesuit high schools through immersive study abroad programmes. The mark highlights the institute’s mission “Ite”, meaning “go” in Latin. The flame evokes St. Ignatius of Loyola’s words “go forth and set the world on fire”. A striking mark, befitting of the institute’s mission.
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Project Mingde is a social building project to improve rural schooling while engaging civil engineering students, founded by Professor Nicolas S Y Yeung and his late wife Lorene. The mark is built around a unique articulation of the Kai Shu script “Ming” 明 character which stems from HKU’s motto “Mingde Gewu” 明德格物.
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With over 600 alumni in its Hong Kong chapter, a localized identity seemed fitting. This word mark consists of actual strokes taken from models of classic calligraphy combined with straight lines in Yale blue, projecting a cross-cultural image of unity.
Born in Austria and based in Hong Kong, Henry Steiner is the acknowledged Father of Hong Kong Graphic Design.
Founded in 1964, Steiner&Co. is a graphic design practice offering visual identity design and brand consultancy for clients of every scale, from global corporations to local NGOs. Over six decades we have helped shaped the visual language of Hong Kong and China.
A brand is the most valuable property an organisation owns. As long as the public recognises an identity, the continuity of business will be ensured. We specialize in the creation of enduring visual systems for clients from all sectors. Through each collaboration our work articulates and defines who the client really is.
Contact
Address: 28C Conduit Road, Hong Kong
Telephone: (852) 2548 5548
Email: info@steiner.hk