Cross-Cultural
Design:
Communicating in the Global Marketplace.
By Henry Steiner and Ken Haas.
229 pages. Thames and Hudson,
1995. |
 |
| The first book
to examine the challenges and
rewards experienced by the world’s
leading communication professionals
when handling assignments outside
their own cultures. |
|
| Henry Steiner’s
stimulating essay Spam Sushi and
Chameleons provides a conceptual
framework for succeeding in the
global marketplace. |
|
| Jan Morris:
… it opened my eyes
… Henry Steiner is one of
the very best. |
|
| Far Eastern
Economic Review: Steiner brings
to the text a wealth of detail
and a taste of how designers think
and communicate. |
|
| Design Annual:
… provides strong lessons |
|
| Library Journal:
… this book is unique
|
